&us • 2024
The Field Guide to experimentation
BRIEF:
&us is an independent innovation and transformation practice that partners with ambitious organisations to build breakthrough products and services, and brave, adaptable teams.
They asked me to design their field guide to experimentation, a workbook to distribute to clients and prospects outlining &us’s approach to experimenting. If you’re looking for a branded giveaway to put all others to shame, take note!
The 52 page guide features 6 experiments to try and 8 traps to avoid.
I laid out the guide, developed a new illustration style and created 28 illustrations to fill its pages.
Illustrations
To accompany the experiments in the field guide, I developed a clean, retro illustration style to metaphorically explain the exercises the guide lays out.
